An interesting article by James McLeod was published today in the Financial Post, highlighting the extent of data that Tim Hortons is collecting about its’ customers through their mobile app.

What McLeod found, was that while the app purported to only collect data while it was open, it in fact continuously ran in the background gathering data on his whereabouts a multitude of times – determining his “home” location and recording every time he visited one of Tim Hortons’ competitors.

The takeaway is that for the convenience of online ordering and enrollment in their rewards program – you are by default, going to be continuously handing over your location to Tim Hortons and their technology partners.

Should you be inclined, you too can request your collected data from Tim Hortons, as the author did through PIPEDA.Β  Learn more at the website for the Office of the Privacy Commissioner of Canada.

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