An interesting article by James McLeod was published today in the Financial Post, highlighting the extent of data that Tim Hortons is collecting about its’ customers through their mobile app.
What McLeod found, was that while the app purported to only collect data while it was open, it in fact continuously ran in the background gathering data on his whereabouts a multitude of times – determining his “home” location and recording every time he visited one of Tim Hortons’ competitors.
Late last year I received a trove of my personal data generated by the Tim Hortons app. For the past six months I've been trying to make sense of it. This is what I found.— 𝙅𝘼𝙈𝙀𝙎 🤨 𝙈𝘾𝙇𝙀𝙊𝘿 (@jamespmcleod) June 12, 2020
Double-double tracking: How Tim Hortons knows where you sleep, work and vacation https://t.co/PGAcuTvd9g
The takeaway is that for the convenience of online ordering and enrollment in their rewards program – you are by default, going to be continuously handing over your location to Tim Hortons and their technology partners.
Should you be inclined, you too can request your collected data from Tim Hortons, as the author did through PIPEDA. Learn more at the website for the Office of the Privacy Commissioner of Canada.